Value Statement: Writing One for Your Company [And Examples] (2023)

If so, it’s crucial to specify the behavioral norms your team will follow to achieve these objectives. You can establish “behavioral covenants” for how your team will interact in ways that are consistent with your mission by formalizing a set of core values as value statements. By doing so, you’ll increase organizational effectiveness and move closer to realizing your vision.

2. Align your values with the host corporation. If your parent company has core values, does your aviation department know what they are? If so, it is best to operate within that framework. But you might want to give these values some context and make them applicable to your aviation department. You can adopt different values as long as they are consistent with the parent company’s overall vision, mission, and values.

3. Breathe life into each value statement. Traditionally, we ask our clients to create 6–8 value statements, each of which may contain 4–6 words. The secret is to create declarations that will be accepted by everyone. You can “set ’em and forget ’em,” but then your team’s doubters will be correct. Everyone must uphold the values, continually reference them, and (surprise, surprise) display the desired behaviors for your values to come to life. This includes your department’s management and top role models. Your line pilot might exclaim, “Wow, the Director actually gave me a project and let me run with it,” if empowerment is a value. ”.

4. Promote your newly defined value statements by prominently displaying them in the offices and hangars of your flight department, referencing them in team meetings, sharing them with your reporting executive and senior leadership team, as well as your vendors and executive travelers. The more you share your values with others and educate them about how you conduct business, the more likely it is that they will support you in achieving your goals.

Mission, vision, and values statements are frequently facilitated by our Gray Stone business aviation consulting practice. The culture and interactions within a flight department are based on the vision, mission, and value statements as a whole. And, once these components are put into daily use, we can always notice and measure a difference in employee engagement, accountability, and behavior.

Our observations show that there is a genuine thirst for this kind of work. The team will soon start to enjoy getting together because they have adopted a new way of thinking and cooperating when business aviation team members have a positive, supportive culture and a clear framework within which to operate.

Your team might profit from a strategy session or off-site meeting led by unbiased business aviation experts if your organization’s vision, mission, and value statements could use some fine-tuning or if they still need to be developed. If so, get in touch with us for a free 30-minute consultation.

How to write a value statement

  1. Step 1: Brainstorm. Before you do anything, you need to brainstorm both individually and within a group setting. …
  2. Step 2: Narrow down the list. …
  3. Step 3: Gather employee feedback. …
  4. Step 4: Finalize. …
  5. Step 5: Think about how the value statement can be applied. …
  6. Step 6: Introduce it to the organization.

What are the benefits of writing a value statement?

A value statement offers the following benefits:

What is a value statement?

A value statement is a succinct description of the goals and principles of an organization. It communicates to others, such as clients and staff, what values are most crucial to the company. Additionally, it can act as a guide when making crucial internal decisions.

Types of values

There are various values that you can use in your statement as well. Here are a few to consider:

What to include in a value statement

A value statement usually includes:

Whats important to the company

A value statement outlines what’s significant to the organization and its workers. It speaks specifically about one or two of the company’s core values. These could be ideas that the company upholds, prioritised values, or guiding principles that assist the team in determining what to do and how to do it.

How the company conducts itself

A value statement also explains to customers how the company behaves. This could involve taking a particular step, like emphasizing sustainability or pursuing an inclusive goal. Although a company’s mission may be discussed in a value statement, it is not the same as a mission statement. Instead, it focuses on the values rather than the mission.

How the value relates to the customer

A company’s values are highlighted in a value statement, along with how they relate to the customer. It connects the companys important value with a purpose. A value statement explains to customers why they should care or how they might benefit from the company’s values.

How to write a value statement

You can write a value statement with the following steps:

1. List values important to the business

Make a list of the values that are significant to the company. Think of these values without focusing on how they relate to the company or its priorities in particular. You might encourage this process with the following methods:

2. Narrow down your list of values

When you’re done making your list, evaluate your suggestions and select the top five. These five principles ought to represent your, your team, and your customers’ top priorities. They should reflect the principles you try to uphold at work each day. Additionally, you might discover some themes or commonalities among the values you list. This may make it even simpler for you to limit your choices.

3. Consider actions that demonstrate values

A value statement is actionable. This entails that it instructs team members on appropriate behavior or where to focus their attention. Think of some practical ways to exhibit each of your top five values. Think about how you and your team members can demonstrate the values at work. This might entail doing things like showing empathy when interacting with customers or enlisting the help of all employees in establishing company goals.

4. Write your value statement

Select one or two of the most important values from your list, and then write your value statement using concrete steps. Keep your statement brief, typically only a sentence or two. Additionally specific, value statements outline for the team and customers exactly what you intend to accomplish. It’s beneficial to share your value statement with others once you’ve finished writing it. To get feedback, think about distributing your statement to all levels of employees.

Value statement template

To write your own value statement, you can use the templates below:

Encourage [value] in [workplace example].

Put [value] above all else.

[Company name] helps [person] by focusing on [value].

[Company title] works hard to demonstrate [value] in all aspects.

[Value] is the foundation of our purpose.

Value statement example

Following are a few illustrations of value statements created using the earlier templates:

Encourage inclusiveness in every step.

Put honesty above all else.

Anderson Title helps buyers by focusing on transparency.

Better Technologies works hard to demonstrate commitment in all aspects.

Communication is the foundation of our purpose.

How To Write A Value Proposition Statement | Template + Example


What is a value statement example?

Example of a value statement: “Inclusiveness – we respect people, value diversity, and are committed to equality. These beliefs and commitments will inform and guide our work.”

What is a good value statement?

A value statement demonstrates the “soul” of the business. The definition of “value statement” is fairly obvious. It’s a message that communicates the goals and values of the business, group, or team it represents. This communicates to your clients and employees what’s crucial to your company and the culture it has.

How do you write a value statement in an essay?

How to write a powerful personal values statement

  1. List your values.
  2. Group them into themes.
  3. Get rid of least important ones.
  4. Say why each is important.
  5. Best practices.
  6. Example statement.
  7. How to use it.

What should be included in a values statement?

The core values that direct and guide the organization and its culture are listed in a values statement. A moral compass is created for the company and its employees in a values-led organization by the values. It establishes a benchmark against which actions can be judged and directs decision-making.

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What is an example of a company's value statement? ›

“Through integrity, accountability, passion, humility, simplicity and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.”

How do you write a value statement for a company? ›

How to write a value statement
  1. List values important to the business. Start a list of values that are important to the business. ...
  2. Narrow down your list of values. Once you finish compiling your list, evaluate your ideas and choose the top five. ...
  3. Consider actions that demonstrate values. ...
  4. Write your value statement.
Jun 24, 2022

What's an example of a value statement? ›

Value statement: “We believe that food has the power to change the world. We do it by being real.” Chipotle makes their values specific to their products. They walk the talk by serving food that is made with real, whole ingredients, which is important to them and their consumers.

How do you demonstrate company values examples? ›

Accountability: Taking responsibility for one's actions and ensuring the achievement of goals. Collaboration: Promoting teamwork, open communication, and cooperation across the organization. Customer Focus: Prioritizing the needs of customers and striving to exceed their expectations.

What are three examples of what you value in a workplace? ›

7 Examples of Core Values in the Workplace from the Most Successful Companies
  • Value #1 – Integrity. ...
  • Value #2 – Creativity and individualism. ...
  • Value #3 – Employees and employee development. ...
  • Value #4 – Teamwork. ...
  • Value #5 – Customer/Client satisfaction. ...
  • Value #6 – Service. ...
  • Value #7 – Innovation.

What are three examples of business value? ›

Common business value categories include:
  • business growth.
  • customer service.
  • decision-making.
  • teamwork.
  • leadership.
  • staff.
  • business culture.
  • social community.
Dec 8, 2022

What are 3 examples of vision statement? ›

Below are a few examples of concept-based vision statements:
  • BBC: “To be the most creative organization in the world”
  • Disney: “To make people happy.”
  • Google: “To provide access to the world's information in one click”
  • IKEA: “To create a better everyday life for the many people”

Why do companies have a value statement? ›

Why Is a Value Statement Important? Value statements are important because they inform the public of your beliefs and values, as mentioned prior. Value statements are important because they dictate to your management and employees the actions to take. They also provide guidance on why the actions should be taken.

What is the value statement of Apple? ›

Below you can find the original Apple core values:

We are all on the adventure together. We build products we believe in. We are here to make a positive difference in society, as well as make a profit. Each person is important; each has the opportunity and the obligation to make a difference.

What are 2 examples of value? ›

Examples of values include honesty, integrity, kindness, generosity, courage, and confidence. These values help individuals determine what is desirable or undesirable for them.

What are 6 examples of value? ›

20 core value examples
  • Altruism.
  • Dependability.
  • Integrity.
  • Generosity.
  • Courage.
  • Gratitude.
  • Well-being.
  • Sustainability.
Jul 25, 2023

How do you start a value statement? ›

1. Write down the things you value. The first step is to brainstorm what traits, qualities, and characteristics you admire. Write down everything that comes to mind, and don't worry about how long your list gets; you'll condense it down to a manageable size in the next step.

What are your company values answer? ›

Here are some examples of common corporate values at work: Integrity: Acting with honesty and professionalism, and respecting company policies. Collaboration: Working with colleagues and teams to meet joint goals. Accountability: Taking responsibility for actions and decisions both in team and individual projects.

How do you answer what values you bring to the company? ›

Think about:
  1. your enthusiasm for the profession and the employer and your desire to make your mark.
  2. your personal qualities, such as your drive and willingness to learn.
  3. the skills the employer seeks and how you have demonstrated them in the past – your answer should show why you would be competent in the job.
Jun 21, 2023

What values can I add to a company? ›

Here are five reasons why (and how) you should start adding value to your employer:
  • Be a keen problem solver. ...
  • Show initiative. ...
  • Continually looking for improvements. ...
  • Keep your technical skills up to date. ...
  • Improve your communication skills.
May 11, 2015

What is a company's value statement? ›

A value statement is a set of ideals that explain what your company believes in and how it operates. It informs employees, customers, and prospects about what principles guide your business. Think of your value statement as the foundation of your workplace culture.

What is an example of a value statement quizlet? ›

Value Statements examples:

Employees are our most valuable resources. We will meet our customers' expectations.

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